The worlds of ad tech and martech are increasingly colliding, which poses marketers with many questions to ask themselves about…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and…
Over three-quarters of advertisers plan to increase their spend in digital, with an increase in programmatic spend a particular priority,…
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition:…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
In a new role, heading up strategic development for AppNexus across Europe, Nigel Gilbert has been looking at the key…