Put off by the lack of needed skills to support new technology, such as programmatic, most marketers in Southeast Asia…
Camilla McInnes, founder and director of Cameron McInnes Ltd, reflects on why more big brands are seeking out ad tech…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
In this week's feature, guest writer Sujen Selva, Asia commercial director at SpotXchange, highlights key industry trends publishers and advertisers…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
WPP consultancy, Gain Theory, launched this month to help marketing and insight professionals with the challenges they are increasingly facing…
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…