Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year.…
Access to real-time viewership data will enable the TV ad industry to improve the value of all inventory and move…
In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in…
Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
There is a dearth of large volumes of quality inventory in Southeast Asia and India, and this is preventing programmatic…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has…
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying…