Chip Meyers, ReactX CEO, asks why brands that are willing to take their media-buying in-house are not doing likewise with their…
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on…
ExchangeWire can confirm that UK-based ad trading platform Switch has bought ad sales house Unanimis for a publicly undisclosed fee…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including Facebook's mega-growth on mobile, Yahoo's…
Paul Lyonette, YuMe, UK country manager, asks why advertising spend is lagging consumer usage when it comes to online video. …
Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the…
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire…
Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia's…
Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape…
With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that…