Mobile recognition firm AdTruth aims to amalgamate its targeting capabilities with Experian data to its own user IDs, as leading…
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google,…
This week marks the first IAB UK Digital Upfronts, where some of the industry's biggest names pitch their wares ahead…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's…
Ad tech firms are set to play a more prominent role on the agenda of some of the digital media…
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its…
Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model…
Tim Abraham, Adbrain, director, data platforms, discusses the choices facing advertisers when faced with the prospect of choosing which ad…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's…
Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in…