Over three-quarters of advertisers plan to increase their spend in digital, with an increase in programmatic spend a particular priority,…
Brand safety should weigh heavily on every marketer's mind as should contextual advertising, so why are 'bad ads' still popping…
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and…
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company's latest 'advertising cloud' service, and…
eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up…
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition:…
B2B network LinkedIn has announced the latest step in its longer term move towards an ad tech-led strategy, with the…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
For a well-established global brand like Kimberly-Clark, programmatic not only offers the ability to optimise media buys and improve consumer…
In a new role, heading up strategic development for AppNexus across Europe, Nigel Gilbert has been looking at the key…