Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling…
What does a 'like' or retweet mean for your brand? Nothing much these days, it seems, as they come a…
Digital media, and especially buying it programmatically is still seen as an 'emerging platform' in Latin America, this is despite…
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts,…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a…
This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You'll…
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…