The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one…
eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying…
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at…
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
The worlds of ad tech and martech are increasingly colliding, which poses marketers with many questions to ask themselves about…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech across Europe, and in this week’s…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to…