In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Marc Gosschalk, AdTruth, partner marketing manager, EMEA, stresses the need for advertisers to be more proactive with consumers on the…
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A…
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move…
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca…
Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it…
Martin Stockfleth Larsen, Adform, CMO, uses insights from the company's latest quarterly European report to reveal that programmatic media buying…
Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve…