Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising,…
'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the…
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week's edition: IAB Digital Ad…
Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be…
ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the…
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara…
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York…
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…