Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality…
Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with…
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon…
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The sale of Berlin-based Fyber to RNTS Media last year for $190m was touted as one of the biggest exits…
Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the 'geekier' insertions in the programmatic industry's 'glossary of…
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show…