In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Campaigns comprising display and mobile ads should be developed together so retargeting can be carried out seamlessly; but differences in…
Email marketing firm LiveIntent has announced a major funding injection of $32.5m, as it seeks to bolster its global footprint,…
Thomas Servatius, IPONWEB, head of client services, speaks to ExchangeWire about the merits of the much-maligned practice of retargeting web…
AppNexus has outlined its intention to be considered as one of the forces to be reckoned with in ad tech,…
Video ad formats are widely celebrated as one of the drivers of programmatic media-buying, but just like display advertising, it…
Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this week's industry byliner, PulsePoint's vice president of account management and operations Francois de Laigue explains why Asia-Pacific has…
AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements,…