There is a dearth of large volumes of quality inventory in Southeast Asia and India, and this is preventing programmatic…
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is…
It was Cannes Lions last week, where the phrase ‘data and creativity’ (or variations thereof) was espoused by some of…
There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has…
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying…
Cannes Lions 2015 is over, and what is agreed throughout the industry is that ad tech presented an unprecedented profile…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this ExchangeWire Cannes Lions special, Matt Gillis, Millennial Media, president, platform business, speaks with ExchangeWire CEO Ciaran O'Kane about…
In this edition of ExchangeWire's European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with…