In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and…
In this op-ed, Ray Kingman, CEO, Semcasting, (pictured below) discusses the problem with ad tech’s current use of Big Data.…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a…
Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth…