ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Programmatic is much more than a tool to sell remnant inventory — with a firmer grasp of the technology, publishers…
Amid increasing competition in their local market, Korean mobile and games developers are looking towards global markets to better generate…
On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new…
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide…
Open header bidding stacks versus proprietary point solutions – Arel Lidow, VP, product management, Publisher Technology Group, AppNexus (pictured below)…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While they recognise that advertising technology is increasingly necessary, most publishers in Southeast Asia are still failing to fully embrace…
What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on…