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Advertiser Archives - Page 58 of 134 - ExchangeWire.com

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China’s Programmatic Challenges Spur Breeding Ground for Ad Fraud

It is a market all major players want to penetrate, but China's unique environment presents challenges that have created an…

9 years ago

Axel Springer vs Blockr; Funding for Parsec

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer…

9 years ago

Programmatic Investment on the Rise; Advertising on Premium Editorial Websites More Effective

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Indian Publisher to Invest £68.44m in Martech; Myanmar Establishes Ad Agencies Group

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Intent, Data-driven Video is the Next Frontier of Programmatic Branding

With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now…

9 years ago

Five Things Brands Must Know Before Running Mobile in Indonesia

It is the world's fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will…

9 years ago

Video Ad Views Growing 24% YOY; US Ad Revenues Soaring

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Ads Boost AU Economy; Ooyala Expands Into India

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Leave the LUMAscape to the Investment Community for Which It Was Designed

In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media,…

9 years ago

Facebook Urges APAC Marketers to Drop Cookies For People

Cookies can no longer measure results effectively or reach the right audience, and brands in Asia-Pacific need to work quickly…

9 years ago