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Advertiser Archives - Page 58 of 134 - ExchangeWire.com

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China’s Programmatic Challenges Spur Breeding Ground for Ad Fraud

It is a market all major players want to penetrate, but China's unique environment presents challenges that have created an…

10 years ago

Axel Springer vs Blockr; Funding for Parsec

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer…

10 years ago

Programmatic Investment on the Rise; Advertising on Premium Editorial Websites More Effective

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Indian Publisher to Invest £68.44m in Martech; Myanmar Establishes Ad Agencies Group

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Intent, Data-driven Video is the Next Frontier of Programmatic Branding

With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now…

10 years ago

Five Things Brands Must Know Before Running Mobile in Indonesia

It is the world's fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will…

10 years ago

Video Ad Views Growing 24% YOY; US Ad Revenues Soaring

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Ads Boost AU Economy; Ooyala Expands Into India

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Leave the LUMAscape to the Investment Community for Which It Was Designed

In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media,…

10 years ago

Facebook Urges APAC Marketers to Drop Cookies For People

Cookies can no longer measure results effectively or reach the right audience, and brands in Asia-Pacific need to work quickly…

10 years ago