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Advertiser Archives - Page 52 of 134 - ExchangeWire.com

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Brands Must Think Mobile-First to Tap Asia’s Growing User Base; AANA Unveils Guidelines for Media Contracts

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Mobile Programmatic Growing but APAC Ecosystem Still Falls Short

Mobile programmatic adoption appears to be growing in Asia-Pacific; but the region is still struggling to cope with an infrastructure…

9 years ago

Cross-Screen Campaigns Critical for Asian Marketers; Alibaba Expected to Grab 10.9% of Global Mobile Ads

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Indian Gamer Behaviour Must Be Played Up to Better Target Ads

Users' behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers,…

9 years ago

Facebook geht vor Gericht; Neues Advertiser Center für YieldKit

ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Facebook…

9 years ago

Naspers Sells Allegro; Armis.Tech Launches in France

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells…

9 years ago

ATS Tokyo Puts Focus on Quality & Ad Engagement

Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user…

9 years ago

AU Sees Increased Use of Ad Viewability; Mobile Preferred in APAC Path to Purchase

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

5 Steps to Ensure a Secure Marketplace for First-Party Data

The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy…

9 years ago

Less Ad Fraud in UK; SpotX / Vemba Partnership

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud…

9 years ago