The relationship between the sales director and CMO should be among the most cohesive parts of a business. The importance…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
China's ad tech market is growing fast but still needs time to figure things out, as do foreign brands that…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Smartclip übernimmt Outstream-Vermarktung…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought…
With over 20 years in the marketing industry, Sylvia Jensen (pictured below), Senior Director, EMEA Marketing, Oracle Marketing Cloud, has…
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50%…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
It's no secret that the digital advertising industry is host to a number of challenges; yet, despite apparent best efforts…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data…