Compared to other regions, marketers in Asia-Pacific need to deal with more complexity in order to communicate with their audience…
2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which…
It’s easy to start a tech company within the advertising industry. Finding people with the technical know-how and the industry…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
With technology playing an increasingly important role in driving digital transformation and customer engagement, marketers are starting to debate the…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates…
Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe…