In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
It has been touted as a simple and effective way to combat ad fraud; but ads.txt has reportedly hit some…
Speed or certainty – when programmatic first emerged, buyers had to choose between the two. They could opt for real-time…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Tracking marketing spend and measuring results of campaigns to create actionable insights is a challenge that the marketing industry famously…
With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is…
Ask any brand for its optimum viewability target and the chances are the answer will be 100%. This is an…
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Reports of the demise of email marketing have been greatly exaggerated. That is what Dynamic Yield would like to convey…