Mark Connolly is the newly appointed European Managing Director at AudienceScience. Here Mark talks about the issues and challenges currently…
Ad Trader Conference is back on April 18. This year we will bringing the most senior ad execs in Germany…
Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire…
The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look…
Nitin Chowdhary is Business Head & Vice President at PrecisionMatch (SVG Media). Here he discusses the roll out of SVG's…
As current advertising technologies such as cookies and unique device identifiers (UDIDs) lose their effectiveness and are being scrutinised for…
The SafeFrames initiative is interesting because it emphasises that viewability is a very important topic. It shows that the industry…
The challenges of developing an industry standard for ad viewability rages on. The IAB (amongst other bodies) have attempted to…
The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that…
Habits evolve and technologies progress - but it appears the core challenges of business rarely change. It was not so…