January is always a time of reflection and prediction, reflecting on how mobile advertising has evolved and then predicting what…
MoneySuperMarket aims to increase the efficiency of its online media spend by cutting a deal with ad viewability firm Meetrics,…
ExchangeWire sources musings on the potential implications of ad tech sales teams attempting to bypass media agencies, and the potential…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light…
GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big…
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into…
Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed…
AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory…
Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored…
The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD…