What will it take to win in 2020? Looking six years into the future of digital media is no easy…
Ad Tech providers and publishers including AOL, Google, Conde Nast and Forbes, have jointly told advertisers: “It’s time to improve…
Robert Webster, Crimtan chief product officer, dissects one of the buzz phrases of the moment, and discusses how big data…
Google’s recent financial results were nothing short of exceptional, despite reporting decreases in its average cost-per-click- (CPC) it was still…
WPP trading desk Xaxis has built on its ambitious European expansion strategy, announcing the acquisition of Bannerconnect for an undisclosed…
Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring…
Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display…
Microsoft’s German arm has announced a deal with nugg.ad that will see the IT giant use improved ad targeting technology…
In an unexpected move, Millennial Media co-founder and CEO Paul Palmieri has stepped down from the chief exec role to…
Google, Microsoft and UK mobile operator joint venture Weve are among companies attempting to win over more brand spend in…