Kurt Edwards, Talksport, international commercial director, argues that radio's digital renaissance will extend into programmatic, thrusting 'the wireless' into the…
German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of…
Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the…
With Facebook’s purchase of mobile messaging service WhatsApp for a colossal $19bn announced this week, it’s clear that mobile is…
Irfon Watkins, CEO of online video firm Coull, discusses how integrating contextual adverts within premium publisher video content can safeguard…
Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap…
Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being…
With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of…
Takako Elliot, Mindshare's client director; and Malcolm Murdoch, Mindshare, director of digital data and performance, discuss big data, its potential,…
The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a…