Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed…
The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD…
Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile…
The internet is awash with websites containing all sorts of illegal content. From movies to software, there are any number…
Sylvain Deffay is Country Manager, France at Infectious Media As 2013 kicked off with the e-marketing conference in Paris, it…
Douglas de Jager is founder at spider.io. Display ad exchanges have traditionally set out to solve a particular pain for…
Brands are significantly increasing their investment in online video, but not all this new money is being spent wisely. When…
The SafeFrames initiative is interesting because it emphasises that viewability is a very important topic. It shows that the industry…
The challenges of developing an industry standard for ad viewability rages on. The IAB (amongst other bodies) have attempted to…
If you haven't heard the name spider.io before, it is likely you are not alone. Like many good European ad…