With Facebook’s purchase of mobile messaging service WhatsApp for a colossal $19bn announced this week, it’s clear that mobile is…
Irfon Watkins, CEO of online video firm Coull, discusses how integrating contextual adverts within premium publisher video content can safeguard…
Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring…
Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display…
Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing…
Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as…
January is always a time of reflection and prediction, reflecting on how mobile advertising has evolved and then predicting what…
MoneySuperMarket aims to increase the efficiency of its online media spend by cutting a deal with ad viewability firm Meetrics,…
GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big…
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into…