Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined,…
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click…
UK gaming brands are seeking to use more sophisticated forms of ad tech, including the use of retargeting technology as…
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on…
With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that…
The issue of ad misplacement and the importance of content verification tools to uphold the standing of the programmatic media…
One of ExchangeWire's 'inside sources' shares views views on why they are bored of the same old 'USPs', and why rigorous…
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé…
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his…
Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first…