AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements,…
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon…
Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end…
Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers' tool of…
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…
Click fraud currently costs the advertising industry upwards of $6bn a year, according to the US-based Association of National Advertisers,…
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling…
With large-scale publishers increasingly convinced of the benefits of pooling their resources to trade media via premium exchanges and therefore…