Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and…
Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and…
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his…
Criteo intends to increase investment in its its bidding technology as it aims to reduce its reliance on display advertising,…
With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of…
We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half…
ExchangeWire sources musings on the potential implications of ad tech sales teams attempting to bypass media agencies, and the potential…
At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how…
Microsoft announced this week programmatic advertising is coming back to Outlook.com. Here Simon discusses how this benefits advertisers, with the…
It has long been noted that technology itself is no longer a differentiator; but strategy and execution is what paves…