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Ad Tech Archives - Page 152 of 155 - ExchangeWire.com

Ad Tech

Should Agencies Acquire or Build a Technology Stack to Remain Competitive?

The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of…

10 years ago

What Lessons Were Learnt From ‘Programmatic-Only Week’?

eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Landmark…

11 years ago

The Rise Of The Mega Stacks

Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry…

11 years ago

Weather Channel Launches Weather-FX Off-Property

The notoriously unpredictable British summer time may be drawing to a close, and even throwing up the occasional 'Indian summer's…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space.  1. Facebook acquires LiveRail  The big…

11 years ago