Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Ad Tech Archives - Page 149 of 155 - ExchangeWire.com

Ad Tech

Impact Radius Buys Forensiq; Snapchat Partners with Oracle

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Impact Radius…

10 years ago

We Have Failed to Inspire Creatives: Q&A with Caspar Schlickum, CEO, Xaxis EMEA

Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…

10 years ago

Leave the LUMAscape to the Investment Community for Which It Was Designed

In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media,…

10 years ago

The Power of Video: How Brands Can Make the Most of VR

Virtual Reality technology may help businesses to engage with users on a deeper level through creating immersive experiences with powerful…

10 years ago

Smaato Changes Ownership; German Publishers Pool Their Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires…

10 years ago

The Real Reason Vista Bought Marketo

Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and…

10 years ago

HookLogic Debuts in LATAM; Argentina’s In-App Ad Impressions Are 2/3rds of Mobile Market

In this week’s LATAM RoundUp, details of the launch of operations of HookLogic in Brazil, which is aiming to work…

10 years ago

Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is…

10 years ago

Programmatic Not Push-Button Automation, Humans Still Needed

It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…

10 years ago