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Ad Tech Archives - Page 149 of 155 - ExchangeWire.com

Ad Tech

Impact Radius Buys Forensiq; Snapchat Partners with Oracle

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Impact Radius…

9 years ago

We Have Failed to Inspire Creatives: Q&A with Caspar Schlickum, CEO, Xaxis EMEA

Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…

9 years ago

Leave the LUMAscape to the Investment Community for Which It Was Designed

In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media,…

9 years ago

The Power of Video: How Brands Can Make the Most of VR

Virtual Reality technology may help businesses to engage with users on a deeper level through creating immersive experiences with powerful…

9 years ago

Smaato Changes Ownership; German Publishers Pool Their Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires…

9 years ago

The Real Reason Vista Bought Marketo

Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and…

9 years ago

HookLogic Debuts in LATAM; Argentina’s In-App Ad Impressions Are 2/3rds of Mobile Market

In this week’s LATAM RoundUp, details of the launch of operations of HookLogic in Brazil, which is aiming to work…

9 years ago

Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is…

9 years ago

Programmatic Not Push-Button Automation, Humans Still Needed

It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…

9 years ago