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Ad Tech Archives - Page 145 of 155 - ExchangeWire.com

Ad Tech

Who Are the Winners & Losers of dmexco 2016?

The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This…

9 years ago

China Needs DSPs That Are Independent of Publishers

There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…

9 years ago

South Africa: Where Does Programmatic Sit?

Programmatic has long entered the mainstream. According to latest statistics by the IAB, programmatic has been particularly successful in the…

9 years ago

MasterCard: Asian Consumers Want Brands to Give Back; Dentsu in Damage Control Amid Overcharging Scandal

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

India Publisher Lauds In-House Ad Stack to Plug Programmatic Holes

Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is…

9 years ago

Dentsu Aegis Network Acquires in India & AU; Indonesian Publisher Goes Programmatic with SpotX

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Looking for Programmatic to Mark Australia’s Next 60 Years of TV

TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from…

9 years ago

AdBlock Plus Launches SSP; New Targeting Options for Snapchat

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus…

9 years ago

APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

The Great Log Blog: What Did the Log Ever Do for Us?

The mere mention of a log (outside the context of web logs, or blogs) could instil reader boredom. Logs are…

9 years ago