5 Tips APAC Marketers Should Consider in Data-Driven Targeting

Not all consumers are made the same; and this is certainly true, even within markets in the Asia-Pacific region, making…

Beeswax Receive Series A Funding; Adform Make DMP Standalone

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m)…

• Ad Tech

TV Leading Ad Platform in Mongolia; Agency Startup Eyes Vietnam Market

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Publisher

APAC Publishers Losing Sight of Their Business

Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of…

• Ad Tech

Asian Consumers Show Varying Engagement Preference; Tencent to Track Campaigns With AppsFlyer

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Advertiser

TubeMogul: China Marketers Misguided by Local DSP Players

With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up…

• Ad Fraud

The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…

• Ad Tech

Chinese Investors Acquire Media.net for £687m; AU Online Ad Spend Hits £3.9bn

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Programmatic

Five Common Pitfalls APAC Brands Make in Programmatic

While programmatic adoption in Asia-Pacific has yet to reach the same level of maturity as other regions, this gap has…

• Ad Tech

IAB SG Want Marketers to Look Past Cost-Per-Click; Dentsu Reports 11.5% APAC Profit Growth

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…