Is this the beginning of the end for big ad spend on Musk’s X? “Go f*** yourself.” Advertisers everywhere will…
On today’s ExchangeWire digest: 'Freely' Streaming Service to Launch in the UK; OOH Leads Australia’s Second Biggest Year of Ad…
This week on the ExchangeWire Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations and Profit Rises This week’s…
On today’s ExchangeWire digest: Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement;…
On today’s ExchangeWire digest: UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships;…
Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most…
Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear,…
Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, has announced the launch of Marketplaces, an omnichannel platform aimed…
Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in…
It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers…