ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO…
Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to…
ExchangeWire sources musings on the potential implications of ad tech sales teams attempting to bypass media agencies, and the potential…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light…
The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look…
AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory…
At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how…
For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the…
There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of "ad tech…
Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French…