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Ad Server Archives - Page 14 of 40 - ExchangeWire.com

Ad Server

In Defence of Retargeting (When It’s Done Right)

Thomas Servatius, IPONWEB, head of client services, speaks to ExchangeWire about the merits of the much-maligned practice of retargeting web…

10 years ago

O’Kelley: ‘I Think We’re Starting to see the Whole Internet be Redefined’

Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with…

10 years ago

Here Comes the Telco Ad Stack War

Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…

10 years ago

comScore Unveils Ad Metrics in APAC; Maxus Launches Social Media Monitoring Centers in Asia

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…

10 years ago

Key Trends to Watch as Asia Taps Programmatic Potential

In this week's feature, guest writer Sujen Selva, Asia commercial director at SpotXchange, highlights key industry trends publishers and advertisers…

10 years ago

‘We Saw a Need to Give Control Back to Publishers’

Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…

10 years ago

ExchangeWire Asia-Pacific Weekly Roundup

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…

10 years ago

ExchangeWire Asia-Pacific Weekly Roundup

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…

10 years ago

What Are the Key Issues Facing the French Programmatic Market?

ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the…

10 years ago

ExchangeWire Asia-Pacific Weekly Round-Up

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…

10 years ago
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