Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a…
Weekly Latin American RoundUp brings the following stories: IVC audits Ad Blocker's situation in the country and finds out that,…
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and…
Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back…
Yesterday, (November, 3, 2015) the last ATS event of 2015 took place in New York City. The day started with…
For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem…
Coull's CEO, Irfon Watkins writing exclusively for ExchangeWire. Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since…