In this week’s MadTech Sketch, Ciaran O'Kane looks at how two heavyweights in the world of verification have been shifting…
Dynamic, unique, and going through a period of immense growth, we’ve got our eye on ad tech trends shaping a…
Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad…
Today (21st June), RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics…
Sharethrough, one of the top global independent omnichannel ad exchanges, has announced two major initiatives that will lower carbon emissions…
Croud, the global, full-service digital marketing agency, today (April 24th, 2023) announces a new partnership with Cedara. Cedara is the…
In this week’s Madtech Sketch, Ciarán O'Kane outlines a looming battle between SSPs and DSPs. There was a lot of…
Following on from last week’s MadTechSketch, Ciaran O’Kane dives a little bit deeper on the “utility publishers” category that is…
In our latest MadTech Sketch, Ciarán O’Kane imagines how TrustPID might work and the inevitable problems it will face. Many…
Adform, the leading global independent advertising platform, is launching its new Global Partner Programme, to provide significant strategic growth opportunities…