ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light…
GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big…
The title of this post is clearly a cop out, as it is intended to hedge my chances of complete…
Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed…
At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how…
There has been so much written recently about 'programmatic'. Everything is 'programmatic' these days. What does it all mean? Who…
IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as…
For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the…
There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of "ad tech…
ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships…