Twitter has lifted the lid on its latest mobile app install suite that aims to help advertisers drive downloads of…
Mobile operator Telefonica is poised to inject fresh competition into the mobile ad tech sector with the imminent launch of…
It’s been a busy week for ad tech, with no short supply of major announcements, quite fitting given that it…
Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad…
The German programmatic market tipped for a period of sharp growth in 2014, as publishers there gradually open up to…
When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin…
Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the…
Digital advertising has embedded itself firmly on the agenda at this year’s Mobile World Congress, with brands including BMW Mini,…
This year the opening day of Mobile World Congress has seen a series of announcements indicating that programmatic advertising is…
With Facebook’s purchase of mobile messaging service WhatsApp for a colossal $19bn announced this week, it’s clear that mobile is…