Paul Lyonette, YuMe, UK country manager, asks why advertising spend is lagging consumer usage when it comes to online video. …
Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the…
With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that…
Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory…
The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with…
Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and…
Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its…
Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the…
One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media…
Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s…