In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, martech, and programmatic. Advertising…
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software…
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the…
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In…
The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Mobile World Congress has arrived, with the mobile industry's biggest names all headed off to Barcelona. The event is still…