In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this…
Driven by the need to acquire users, but challenged by China's tough market, Chinese app developers are increasingly looking to…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and…
While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and…
Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful…
Publisher co-ops are popular in Europe; but, until now, have failed to be successful in other continents. Jay Stevens, general manager,…
The weekly LATAM RoundUp brings the following stories: Teads and MediaMath announce a partnership in video focusing on Latin America;…
A look back at the year reveals key challenges for the Asia-Pacific ad tech industry in the form of media…