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Ad Fraud Archives - Page 29 of 33 - ExchangeWire.com

Ad Fraud

ATS London: Seeking the Truth in Data

Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data…

10 years ago

New Fraud Figures Revealed & Millennial ad-Engagement Uncovered

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

In It Together: Publishers & Buyers

We are living in the golden age of digital, where most people are spending a good portion of their lives…

10 years ago

Google Blocks Third Party Access To YouTube Inventory Via DoubleClick Ad Exchange; Criteo Disappoints Despite Revenue Growth

In this week's ExchangeWire European Weekly Roundup: Google shifts into anti-competitive gear by blocking third party DSP and bidder access…

10 years ago

Mobile Hijack, Why Apps Aren’t Safe From Fraudsters

Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national…

10 years ago

Mobile Device Hijacking Costs Advertisers $857m; 333% Increase in Rich Media Ad Spend

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

67% of Marketers Agree That Reaching New Customers is More Challenging Than Retaining Existing Customers; 44% of New Media Movers Are Willing to Pirate Content

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

10 years ago

The Seen & Unseen of Video Advertising’s Growth – Bots Powering From the Shadows

Video ad formats are widely celebrated as one of the drivers of programmatic media-buying, but just like display advertising, it…

10 years ago