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Ad Fraud Archives - Page 26 of 33 - ExchangeWire.com

Ad Fraud

Drones Over Hollywood: An Aerial View of Video Security

As NAB comes to a close for another year, aerial robotics and drones are once again a popular topic of…

9 years ago

UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad…

9 years ago

Anatomy of Mobile Fraud: What Advertisers Need to Know

Mobile fraud is ubiquitous, but every player in the digital advertising ecosystem could be doing more to combat it. Although…

9 years ago

China Advertisers Also Vexed By Walled Gardens

Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed…

9 years ago

Programmatic Advertising Has Ruined the ‘Personal Touch’

Programmatic is the tool of choice for busy advertisers, helping us deal with moment-to-moment interactions. There’s a place and purpose…

9 years ago

Eastern European Tablet Market Continues to Grow; Programmatic Ad Spend in US

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Difficult to Convert Handshakes to Digital Buying: Q&A with Fred Dumeny, Director, Ooyala

With ATS Paris only two weeks away, ExchangeWire speaks with Fred Dumeny (pictured below), director of Southern Europe, Ooyala, about…

9 years ago

AppNexus Outstream Video Exchange: Q&A with Eric Hoffert, SVP Video Technology, AppNexus

AppNexus's outstream video has been launched for buyers and is four weeks into closed testing for publishers. Eric Hoffert (pictured…

9 years ago

Publicis Media Reshuffled; PubMatic UK Appoints Paul Gubbins

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media…

9 years ago

High Ad Fraud Figures are Scare Tactic: Q&A with Dr Felix Badura, Co-founder, Meetrics

Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability,…

9 years ago