PressBox Articles

• TeqBlaze Adds Rewarded Video to Prebid SDK – New Monetisation Opportunity for Publishers

  3 months ago News

  

  TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the Prebid SDK for both iOS and Android. This development represents a significant advancement in the SDK’s capabilities, enabling transparent header bidding and helping publishers achieve [...]

• Video Content Enhances Ad Effectiveness in CTV OOH

  3 months ago News

  

  The use of content-rich video on CTV OOH (connected TV out-of-home) screens across venues deepens viewer engagement and creates a hospitable environment for relevant advertising. This is especially true in retail environments where dwell times are highest. In a report [...]

• Nexxen Advances AI Capabilities, Launches ‘nexAI’ 

  3 months ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 24th, 2025) announced the launch of 'nexAI', a comprehensive suite of artificial intelligence (“AI”)-powered assistants and features, vertically integrated across the core pillars [...]

• Pubstack Unveils Monetisation Manager: A Unified Product Family for Smarter Ad Stack Optimisation

  3 months ago News

  

  Pubstack is proud to announce the launch of Monetisation Manager, a new unified product family that brings clarity, flexibility, and strategic control to publishers looking to maximise the performance of their ad stack. Monetisation Manager allows publishers to connect, control, monitor, [...]

• GumGum Just Made Digital Ads 90% Cleaner

  3 months ago News

  

  GumGum, a contextual-first, global digital advertising platform, today (April 23rd, 2025) announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impression—significantly outperforming the industry benchmark of 2.45 grams per [...]

• LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising

  3 months ago News

  

  LightBoxTV is leading an ambitious initiative in AI-driven TV advertising through a strategic partnership with AI consultancy Xenet. The joint R&D initiative focuses on enhancing campaign planning, optimisation, and measurement across linear and connected TV (CTV).Leveraging AI as a natural [...]

• Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE & UK

  3 months ago News

  

  Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform.  The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK [...]

• LoopMe & Cedara Partner to Tackle Carbon Emissions

  3 months ago News

  

  LoopMe, the global leader in brand performance, today (April 22nd, 2025) announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem. The collaboration sees LoopMe integrate Cedara’s platform to help [...]

• LG Ad Solutions Appoints Mike Evans as SVP, Head of US Sales

  3 months ago News

  

  LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today (April 22nd, 2025) announced the appointment of Mike Evans as senior vice president, head of US sales. This key leadership hire comes as the company continues [...]

• Taboola Expands UK Operations, Adds New Country Leadership to Support Further Growth

  3 months ago News

  

  Taboola, a global leader in delivering performance at scale for advertisers, has announced recent growth in partnerships and new local UK leadership to support further growth.  Over the past 12 months, Taboola has seen significant momentum for its UK operations, recently [...]