PressBox Articles

• Yahoo DSP to Adopt IAB Tech Lab's Standardised Data Transparency Labels

  10 months ago News

  

  Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a "Nutrition Label" format, providing marketers, agencies, and data [...]

• Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions

  11 months ago News

  

  Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specialising in ID-less activation and full programmatic capabilities, without the need for third-party cookies.  This collaboration brings Anonymised’s innovative on-device data processing [...]

• Videoelephant Assumes Management of the USA Today Fast Channel

  11 months ago News

  

  VideoElephant, a leading video solutions provider, has assumed programming and distribution of the USA TODAY FAST Channel and Over the Top (OTT) properties, part of Gannett Co., Inc. America’s largest newspaper publisher. This engagement is an expansion of VideoElephant’s more [...]

• MGID Announces Two Strategic New Hires to Focus on the Next Phase of Growth

  11 months ago News

  

  Global advertising platform MGID  announced the appointment of Kenneth López Triquell as VP of sales, and Tadej Pavlic as head of product - advertisers. The new hires will help MGID support advertisers, building on existing relationships and expanding the business [...]

• AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

  11 months ago News

  

  AdPlayer.Pro, the world’s leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platform’s functionality. According to the company’s announcement, some of the latest updates focus on [...]

• AdPlayer.Pro lanza nuevas funciones para el reproductor de publicidad en vídeo y amplía las asociaciones centradas en Prebid

  11 months ago News

  

  AdPlayer.Pro, el proveedor líder mundial de soluciones tecnológicas de publicidad en vídeo en línea, ha lanzado nuevas funciones en su reproductor de vídeo y ha mejorado la funcionalidad de su servidor de publicidad en vídeo. Según el anuncio de la empresa, [...]

• Laure Nguyen Appointed as Chief Product Officer to Drive Product Innovation at Opti Digital

  11 months ago News

  

  Opti Digital, the premium advertising monetisation platform, has just announced, as part of its strategy, the appointment of Laure Nguyen as chief product officer to drive product innovation. Nguyen will lead Opti Digital’s overall product strategy, focusing on both refining existing [...]

• Taboola Reveals The Traitors’ Finale Wins “Faithful” Public Following

  11 months ago News

  

  New readership figures from Taboola show that BBC reality TV show The Traitors amassed huge reader interest following its final episode generating more than 1.2m news article page views across the finale weekend. This follows the news that the final episode [...]

• Taboola Renews Content Recommendations Deal with Reach PLC

  11 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, announced the renewal of its long-standing partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland. The new multi-year agreement takes Taboola’s exclusive relationship with [...]

• OpenX Elevates Tyler Romasco to SVP, Global Publisher Development

  11 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (January 28th, 2025) announced the promotion of Tyler Romasco to SVP, global publisher development, from VP, US publisher development. The expansion of Romasco’s role strengthens OpenX’s global publisher [...]