PressBox Articles

• Onetag Partners with Utiq to Bring Deterministic Telco-Powered Authentic Audiences to its Smart Curation Platform

  5 months ago News

  

  Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with Utiq, the European ad tech company with a fully consented, privacy-compliant, telco-powered first-party identifier. The collaboration allows Onetag customers in key European markets to activate [...]

• HBAgency Partners in EU Project to Drive Innovation & Security in Ad Tech

  5 months ago News

  

  HBAgency, an independent ad tech company specialising in programmatic advertising, is participating in AppTake, a major initiative supported by the European Cybersecurity Competence Centre and funded by the European Union. It is designed to test and implement innovative digital solutions. [...]

• Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally Available

  5 months ago News

  

  Today (13th February, 2025), Zefr announced the expansion of its pre-impression content avoidance controls on Meta, which allows advertisers to refine their content adjacencies while maintaining scale across their Meta activities, with full transparency into where their ads were served. [...]

• Equativ Expands to Japan, Bolstering its Global Footprint 

  5 months ago News

  

  Introducing its end-to-end ad platform to empower Japanese advertisers with innovative solutions, expanded reach, and premium creative opportunities on the open web. Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a significant milestone [...]

• Axeptio annonce l'acquisition d'AdOpt pour accélérer son développement à l'international

  5 months ago News

  

  Après le succès de l’ouverture de sa filiale canadienne, Axeptio, leader des plateformes de gestion du consentement (CMP), accélère son déploiement à l’international avec l’acquisition d’AdOpt, acteur majeur du marché brésilien. Loin d’être une simple implantation, cette alliance avec AdOpt [...]

• Azerion’s Hawk Promotes Irini Michail to Lead New Programmatic ‘Centre of Excellence’

  5 months ago News

  

  Digital advertising platform Azerion has created a new programmatic team to enhance the support it provides to customers using its technology stack, with a primary focus being its demand-side platform (DSP) Hawk. The Azerion UK initiative is headed up by Irini [...]

• Axeptio Acquires AdOpt to Strengthen Global Expansion

  5 months ago News

  

  Following the successful launch of its Canadian subsidiary, Axeptio, a leading European Consent Management Platform (CMP), is accelerating its global expansion with the acquisition of AdOpt, Brazil’s leading consent management provider. More than mere expansion, this acquisition represents a deep [...]

• Verve Hires Industry Veteran Grant Gudgel as New Senior VP of Marketing

  5 months ago News

  

  Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today (February 12th, 2025) announced that Grant Gudgel will serve as Verve’s new SVP [...]

• TripleLift Names Dave Helmreich as Chief Executive Officer

  5 months ago News

  

  TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (February 12th, 2025) announced the appointment of Dave Helmreich to the position of chief executive officer. Helmreich will build on TripleLift’s momentum by accelerating strategic [...]

• Attekmi Presents AdEx Enterprise: A New Ad Exchange Solution is Coming Soon

  5 months ago News

  

  Attekmi, an ad tech company, is about to release AdEx Enterprise, a new ad exchange platform for those partners who require advanced functionality and ultimate scalability.  After the recent rebranding, Attekmi expanded the list of available products and services – new [...]