Latest Stories

• AI in Ad Tech: Revolution, or Just Programmatic Rebranded?

  11 months ago News

  

  In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just entering advertising, it’s infiltrating it. Take WPP, which revealed that it's already [...]

• GumGum Just Made Digital Ads 90% Cleaner

  11 months ago News

  

  GumGum, a contextual-first, global digital advertising platform, today (April 23rd, 2025) announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impression—significantly outperforming the industry benchmark of 2.45 grams per [...]

• “Infrastructure must build trust—not just scale”: Q&A with Ruben Niet, digitalAudience

  11 months ago News

  

  ExchangeWire sat down with Ruben Niet, CEO of digitalAudience, to discuss data distribution, digital identity and the power of clean rooms. With privacy regulations tightening globally, how can marketers ensure compliant data onboarding and activation, especially in markets with varying legal [...]

• Data Distribution: Plumbing For Programmatic Activation

  11 months ago News

  

  In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by Publicis raised a few eyebrows in ad tech circles. I'm not sure why, as it was a perfectly logical piece of M&A. [...]

• LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising

  11 months ago News

  

  LightBoxTV is leading an ambitious initiative in AI-driven TV advertising through a strategic partnership with AI consultancy Xenet. The joint R&D initiative focuses on enhancing campaign planning, optimisation, and measurement across linear and connected TV (CTV).Leveraging AI as a natural [...]

• Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE & UK

  11 months ago News

  

  Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform.  The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK [...]

• Digest: MidOcean Partners to Acquire GSTV; Zuckerberg Considered Spinning Off Instagram

  11 months ago News

  

  In today’s Digest, we cover MidOcean Partners’ plans to acquire GSTV, Zuckerberg’s past consideration of spinning off Instagram amid antitrust concerns, and the Bertelsmann CEO’s renewed push to revive a £3.1bn merger with French broadcaster MidOcean Partners to acquire GSTV MidOcean Partners [...]

• LoopMe & Cedara Partner to Tackle Carbon Emissions

  11 months ago News

  

  LoopMe, the global leader in brand performance, today (April 22nd, 2025) announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem. The collaboration sees LoopMe integrate Cedara’s platform to help [...]

• LG Ad Solutions Appoints Mike Evans as SVP, Head of US Sales

  11 months ago News

  

  LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today (April 22nd, 2025) announced the appointment of Mike Evans as senior vice president, head of US sales. This key leadership hire comes as the company continues [...]

• Digest: Google Ruling Signals Major Ad Tech Shake Up; Ofcom to Demand Stronger Child Protections from Social Platforms

  11 months ago News

  

  In today’s digest, we cover the landmark antitrust ruling against Google, Ofcom’s upcoming child safety regulations, and Netflix’s plans to overhaul its search experience using AI to enhance content discovery. Google ruling signals major ad tech shake up The long running antitrust [...]