Latest Stories

• LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process

  4 months ago News

  

  LightBoxTV, the technology company modernising TV campaign workflows, has partnered with location intelligence platform Kogenta to strengthen the insight layer within its Total TV planning platform. This collaboration enhances LightBoxTV’s offering by embedding precise, real-world audience location data directly into [...]

• iion Partners with Play.Works to Bring Premium CTV Gaming & AVOD Inventory to Advertisers

  4 months ago News

  

  iion has formed a strategic partnership with Play.Works, integrating the leading connected TV (CTV) gaming provider's premium inventory into iion's advertising platform. This collaboration gives advertisers access to high-impact video environments on the largest screen in the home.  Play.Works delivers over [...]

• Digest: US Seeks to Break Up Google’s Online Ad Business; Temu Abandons Chinese Imports Model to Avoid Tariffs

  4 months ago News

  

  In today’s Digest, we cover Walmart’s decision to drop plans to white-label its ad tech stack, Temu’s pivot away from Chinese imports to avoid US tariffs, and Google’s expansion of AI Mode in Search. US Seeks to Break Up Google’s Online [...]

• As AI Agents Start Shopping, Kindred Is Quietly Powering the Infrastructure Behind the Curtain

  4 months ago News

  

  With OpenAI now weaving native shopping into ChatGPT, the landscape of digital commerce is entering a new phase. We’re moving beyond search and recommendation into a world where AI agents can take real transactional steps on our behalf—finding deals, comparing [...]

• ExchangeWire on Facebook's Publisher Monetisation and Banijay's Potential ITV Tie-up

  4 months ago Podcast

  

  In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce.  They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike [...]

• Google and the Ad Tech Butterfly Effect

  4 months ago News

  

  In her latest column, ad tech expert Shirley Marschall looks at the power of Google, and why the industry still dances to the tunes coming out of Mountain View... How exhausting it must be to be the “most loved” and “most [...]

• The Stack: Chatbots, Commerce, and Competition

  4 months ago News

  

  This week, AI and e-commerce collided in fresh and fascinating ways. In today’s MadTech Daily, we discuss Mark Zuckerberg’s plans for the new Meta AI app, the latest between Epic Games and Apple, as well as Microsoft’s earnings for Q1 [...]

• the 7Stars’ Adam Chugg on Brand Safety, Shifts in Meta’s Moderation and Social Strategy 

  4 months ago Podcast

  

  In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.  Chugg discusses:  The current state of social media New policies shaping the social [...]

• PubMatic & Overtone Partner to Power the Open Internet with Contextual Intelligence

  4 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (May 1st, 2025) announced a partnership with Overtone, a contextual intelligence partner redefining digital relevance for brands from a human perspective. The partnership sets a new [...]

• Taboola Partners with Samsung to Power News Recommendations on More Samsung Devices Globally

  4 months ago News

  

  Taboola has announced it has reached a new partnership with Samsung to serve news recommendations on Samsung devices and news channels.  Under this new multi-year relationship, Taboola will power news recommendations on Samsung News, the popular news application found on millions of [...]